@article{geoffroy:hal-04086989, TITLE = {{Le c{\^o}t{\'e} obscur de la relation banque-entreprise~: les risques du marketing relationnel}}, AUTHOR = {Geoffroy, Fran{\c c}ois and Koeberl{\'e}, Pascal}, URL = {https://u-picardie.hal.science/hal-04086989}, JOURNAL = {{Recherches en sciences de gestion}}, PUBLISHER = {{ISEOR}}, VOLUME = {131}, NUMBER = {2}, PAGES = {63-87}, YEAR = {2019}, MONTH = Oct, DOI = {10.3917/resg.131.0063}, HAL_ID = {hal-04086989}, HAL_VERSION = {v1}, }