@incollection{balech:hal-04090839, TITLE = {{Un marketing politique des plateformes ?}}, AUTHOR = {Balech, Sophie}, URL = {https://u-picardie.hal.science/hal-04090839}, BOOKTITLE = {{Plateformes num{\'e}riques: utopie, r{\'e}forme ou r{\'e}volution ?}}, EDITOR = {Mathilde Abel, Hugo Claret et Patrick Dieuaide (dir.)}, PUBLISHER = {{L'Harmattan}}, SERIES = {Questions contemporaines}, YEAR = {2020}, HAL_ID = {hal-04090839}, HAL_VERSION = {v1}, }