@incollection{dunes:hal-04090855, TITLE = {{La strat{\'e}gie multicanale}}, AUTHOR = {Dunes, Mathieu}, URL = {https://u-picardie.hal.science/hal-04090855}, BOOKTITLE = {{100 notions management et num{\'e}rique}}, EDITOR = {Gilles Rouet (dir.)}, PUBLISHER = {{Les {\'E}ditions de l'Immat{\'e}riel}}, YEAR = {2017}, HAL_ID = {hal-04090855}, HAL_VERSION = {v1}, }