@book{clauzel:hal-04090905, TITLE = {{Comportement du consommateur. Fondamentaux, nouvelles tendances et perspectives}}, AUTHOR = {Clauzel, Am{\'e}lie and Guichard, Nathalie and Rich{\'e}, Caroline}, URL = {https://u-picardie.hal.science/hal-04090905}, PUBLISHER = {{Vuibert}}, SERIES = {R{\'e}f{\'e}rence Management}, YEAR = {2016}, HAL_ID = {hal-04090905}, HAL_VERSION = {v1}, }